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Positioning your footwear product correctly in international markets is vital for achieving export success. Today, we delve into the...

In the dynamic realm of business, there exists a principle that often proves to be a guiding light for sustainable growth: the Pareto...

Years ago, during my tenure in the Research and Development department of a prominent American buying office specializing in footwear, a...

In a prior encounter, a client placed an order, he requested a slight modification on the proforma invoice he received from our order...

What is the SONCASE method, and how it can turn prospects into clients and increase sales? S.O.N.C.A.S.E. origin from the French...

Expanding overseas sales is a common goal for many companies. Attending an international trade fair can be an effective way to achieve...