Oliverland Consulting
People • Fit • Performance
Where Footwear Fit Meets Performance
Footwear Fit Mnagement
Organisations • Footwear Industry • Individuals
Welcome
Footwear Fit Management Across Different Needs
Oliverland Consulting specialises in Footwear Fit Management, focusing on the relationship between the foot, footwear and the choices available within the context in which footwear is used.
The footwear may change and the activity may change, but the foot remains the reference point. Achieving better fit depends not only on how footwear is selected, but also on the choices available to the wearer.
Oliverland Consulting therefore approaches Footwear Fit Management across three interconnected areas: individuals, organisations and the footwear industry — helping individuals make more appropriate footwear choices, helping organisations improve the choices available to their employees, and collaborating with the footwear industry to respond to diverse fit needs, explore more appropriate choices and develop new opportunities for market differentiation.
“The footwear may change. The activity may change. The foot remains the reference point.”
— Dr. Wing Fa Oliver Chan
One Expertise. Three Interconnected Applications.
Oliverland Consulting applies its expertise in Footwear Fit across three connected areas, adapting the approach to different users, footwear and environments.
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Organisations
Occupational Footwear Fit Management
Helping organisations obtain more appropriate occupational footwear choices within operational, procurement and budget constraints—supporting better fit and better performance. Oliverland Consulting has developed the Corporate Footwear Fit Program (CFFP), connecting footwear-fit considerations with organisational footwear decisions.
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Footwear Fit & Industry
Knowledge, Research & Collaboration
Contributing footwear-industry experience and footwear-fit knowledge to projects where fit represents a question, challenge or opportunity.
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Individuals
Individual Footwear Fit Management
Independent, non-clinical guidance and education to help individuals better understand footwear fit and make more informed footwear choices.
One expertise.
Three interconnected applications.
Footwear Fit Management connects wearer needs and footwear choices with the organisations and brands that influence how those choices are made and made available.
Publications
Turning Footwear-Fit Knowledge into Practical Resources
Research-informed publications translating footwear-fit knowledge into accessible resources for professionals, organisations and individuals.
About
Footwear Industry Experience Combined with Footwear-Fit Research
Dr. Wing Fa Oliver Chan is the founder of Oliverland Consulting, with more than 25 years of experience in the footwear industry, including footwear development, sourcing, international business and consulting.
Her work in Footwear Fit Management is also informed by doctoral research focused on footwear fit, occupational footwear and the relationship between footwear decisions and user experience.
This combination of practical industry experience and research underpins Oliverland Consulting’s work across organisations, the footwear industry and individuals.
Blog & Insights
Exploring Footwear Fit from Different Perspectives
Research-informed perspectives on footwear fit, its interaction with people and footwear, and its implications across different contexts.
Impact & Events
Footwear-Fit Knowledge in Practice
From community education to professional engagement, Oliverland Consulting brings footwear-fit knowledge into real-world settings through talks, practical assessment activities and knowledge exchange.
Hong Kong · Community Footwear-Fit Education
London · Healthy Ageing Starts from the Feet
Frequent Ask Questions
What is Footwear Fit Management?
Footwear Fit Management is a structured and continuous approach to creating and maintaining an appropriate relationship between the foot and footwear. It brings together fit education, footwear choice, fit testing, and continuing evaluation as the foot, footwear and conditions of use evolve.
Why is footwear choice important for better fit?
Better fit depends not only on knowing how to select and assess footwear, but also on having appropriate choices available. Foot shape and fit needs vary between people, while the footwear choices available to them may be limited.
How does Footwear Fit Management apply to organisations?
For organisations, Footwear Fit Management addresses footwear provision as a management process. Through CFFP, Oliverland Consulting supports Fit Education, Procurement, Fitting Process and Feedback to help organisations understand, obtain and manage more appropriate footwear choices within their operational requirements and constraints.
Why does Oliverland Consulting also work with the footwear industry?
Individuals and organisations can only choose from footwear that is available to them. By working with the footwear industry, Oliverland Consulting encourages greater consideration of diverse fit needs and more appropriate footwear choices, while helping businesses explore opportunities for differentiation and specialised market development.
Let’s Talk About Footwear Fit
Whether you are managing occupational footwear, developing or exploring a footwear project, or looking for independent guidance on your own footwear fit, Oliverland Consulting provides a starting point for the conversation.